Evolving Preferences of Indian Smartphone Users 2020-2022
Overview:
Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the years 2020, 2021, and 2022. The study covers the shift in consumer choices and preferences of smartphones for the channel of purchase, smartphone budget, Information source, and brand. It also focuses on the change in smartphone brand stickiness from current smartphone to future smartphone preference across 3 years.
The responses belong to a heterogeneous group in terms of age, gender, monthly income, and occupation.
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Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
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