Overview:
With speedy digitization and expanding online content, hearable devices hold greater importance in today’s world. This has translated into new products and features in the hearables segment. TWS is one of the latest additions here, and its popularity is growing swiftly.
India saw TWS sales of 7.9 million units in Q3 2021, with the country starting to recover from COVID-19 restrictions. Consumer Lens from Counterpoint Research conducted a study on the India TWS market to better understand the consumer behind the growing TWS market. The report focuses on the current as well as future preferences of the India TWS users. Besides, it covers the acceptance and future scope for Active Noise Cancellation and TWS design preference in the market.
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Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Technology Market Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.
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