Europe Monthly Report - Smartphones in Europe in 2021; A Year in Review
Overview:
2021 was a rollercoaster of a year for the European smartphone market. We have followed the story throughout the year, with relatively new entrants such as Xiaomi, OPPO and realme coming strongly into the region and outperforming previous market favourites such as Huawei, Motorola and HMD (Nokia). So, with a full year of data at our disposal, this report looks back at the highlights of 2021.
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Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).
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