Europe Monthly Report - Apple Stalls While Xiaomi Falls, Can Samsung Hold On?
Overview:
The iPhone 13 launch has not gone completely to plan in Europe, with Apple failing to overtake Samsung in the first full month of sales – a very unusual occurrence. Meanwhile, Xiaomi continued to suffer in Europe, dropping to its lowest share of smartphone sales since August 2020. Has Samsung recovered from its own supply crisis in time to set itself up for an uncharacteristically strong Q4?
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
Dec 22, 2021
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Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).
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