Europe Monthly report - Samsung bounces back in July; but Q4 will belong to Apple
Overview: In July 2021, Samsung regained the number one spot in Europe from Xiaomi. Can Samsung hang on through Q3 to Q4? Will Xiaomi fight back? Or can Apple spoil the party and overtake them both? This report assesses how the top three vendors are setting their stall up for Q4, and who will finish the year on a high.
Table of Contents:
- Samsung betting big on foldables
- Xiaomi eyes the Affordable Premium segment
- Apple may have its best Q4 yet
- Apple and Samsung to fight it out for top spot
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Category
Industry
Smartphone
Report Type
Report
Summary
Category
Published
Sep 29, 2021
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Author
Jan Stryjak
Jan is an Associate Director with Counterpoint Research, based in London, and leads the company’s European and Sustainability research. He is a seasoned analyst with over 17 years’ experience in the TMT sector, previously with GSMA Intelligence where he led a team of analysts producing highly impactful regional insights. Before that, Jan held strategy and analyst positions at Vodafone UK and Qualcomm respectively, and started his career with research firm TNS (now Kantar).
