Overview: TV manufacturers are now trying to increase consumer demand through various innovations in an attempt to revive the global TV market which fell stagnant due to the COVID-19 pandemic. However, the expansion of TVs with advanced displays such as OLED has been slower than expected. Consequently, the shipment share of the top 10 global TV manufacturers leading in technological advancements, has been decreasing over time.
At CES 2025, major TV OEMs and solution providers introduced a variety of innovations in both software and hardware to overcome these challenges.
Table of Contents:
• Executive Summary
• South Korean TV OEMs – Samsung and LG
• Chinese TV OEMs – Hisense and TCL
• Google and Qualcomm
• Conclusion
Number of Pages: 6
Published Date: February 2025
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Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.
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