India TWS Market Grows 14% YoY in 2024; Offline Shipments See Double-Digit Growth
Overview: India’s TWS market shipments rose 14% YoY in 2024, according to the latest research from Counterpoint’s Consumer IoT service. The growth in shipments was driven by seasonal sales events, affordable offerings, and usage expansion towards various applications, coupled with broader channel availability. However, this period marked the market’s slowest growth, indicating that it is slowly moving towards maturity. The contributing factors for this modest growth include fewer new product launches and the deceleration in the growth of first-time users.
Published Date: February 2025
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Category
Industry
Consumer Electronics , IoT
Service
Report Type
Report
Time period
Other
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Author
Akshay RS
Akshay RS, a TMT research analyst at Counterpoint Technology Market Research, aims to create impactful insights and engaging visual stories. He tracks and analyses mobile devices, consumer IoT, XR, and retail segments across various regions and countries. With a civil engineering degree and MBA from SRM University, where he specialized in market research and operations, Akshay's passion for technology, data, and illustration drives him to push the boundaries of his field.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Technology Market Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
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