The Number of Super Bowl Tech Ads Decreased YoY, but there was an Increased Focus on AI in 2025

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Feb 15, 2025
The Super Bowl is the biggest day in North American advertising each year. As millions of Americans gather to watch the NFL's Championship Game, several companies make attempts to solidify their brand image for the next calendar year. This year, several tech companies purchased ad slots for the big game. This report is a brief overview of who advertised and what the focuses of the ads were.

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Category

Industry

AI , Automotive , Consumer Electronics , Smartphone

Report Type

Report

Time period

Yearly

Summary

Published

Feb 15, 2025

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Author

Blake Przesmicki

Research Associate at Counterpoint Research | Specialize in Smartphones and Consumer Electronics | BA in Journalism, Advertising and Media Studies from the University of Wisconsin-Milwaukee |