Xiaomi’s Meteoric Ascent Highlights New Opportunities in Rigid Tablet Market
Overview:
Xiaomi emerged from obscurity in 2021 after a three-year hiatus, successfully re-entering the tablet market with its Pad 5 series amid rising demand during the COVID-19 pandemic. The Pad 5 tablets more than doubled Xiaomi’s shipments and set the stage for its rapid growth. Building on this momentum, Xiaomi released a new model in 2022 and significantly expanded its lineup with four new models in 2023, followed by six in 2024. This consistent annual refresh, coupled with increasing demand for its smartphones, propelled Xiaomi to record six consecutive quarters of growth. Consequently, Xiaomi surpassed Amazon to rank fifth in global tablet market shipments, increasing its market share in Q2 2024.
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Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer
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