Overview:
During the COVID-19 pandemic, there was rise in interest in XR. The Quest 2 headset, launched in October 2020, became a wild success by the standards of XR sales. The following year, Facebook, the maker of the Quest series of headsets, rebranded itself as Meta, giving credence to the idea that the metaverse, which is best experienced in XR, was fast moving into the mainstream. However, by the following year, fewer-than-expected headsets were launched with limited content availability. The launch of ChatGPT made augmented reality (AR) the new area of focus in the tech world, taking attention – and arguably investment – away from XR. In this short report, we explore how the rise of AI might in fact play a role in the growth of XR.
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Harmeet Singh Walia
Harmeet works in Counterpoint Research’s India team, where he focuses on smartphone shipment forecasts, extended reality, consumer research and consulting projects. He was previously a consultant, formulating digital transformation & M&A strategies for companies in sectors including TMT and electronic manufacturing. He also has over five years of analyst experience working for the Economist Group and in investment banking. Harmeet holds a finance-focused masters from Warwick Business School.
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