Is iPhone 12 the New Prepaid Champion for Apple?

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Is iPhone 12 the New Prepaid Champion for Apple?

Oct 22, 2024

Apple’s best-selling prepaid device to date is the iPhone 11, according to Counterpoint’s US Channel Share Tracker. In 2024, the iPhone 12 has been growing towards becoming Apple’s prepaid iPhone of choice. With a potential iPhone SE launch coming in 2025, what could change for Apple going forward? In this short report, we explore Apple’s current US prepaid strategy and potential future outlook.

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Author

Maurice Klaehne

Maurice Klaehne is a Senior Analyst with Counterpoint Technology Market Research, based out of Boston, USA. He has spent more than five years working as a market researcher and strategy consultant heavily focused on emerging markets and uncovering new growth opportunities for his clients which include business service, CPG, healthcare, and life science companies. Maurice holds a Master's in International Development and Management from Sweden's Lund University, and an undergraduate degree in Political Science and International Development from Canada's McGill University. He is a native German speaker and also speaks fluent French.

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