Overview
Smartphone shipments in MEA declined 8% YoY but was flat QoQ in Q1 2023. There are signs of the market bottoming out as demand starts to rebound. Nevertheless, OEMs continue to exercise caution and focusing on destocking efforts. Most OEMs started 2023 in a low gear, keeping a tight leash on sell-in, while increasing focus on developing partnerships with carriers and distributors and better device financing options to improve product availability and accessibility.
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Author
Yang Wang
Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.
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