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Overview:
The latest research from Counterpoint’s IoT service reveals that India’s shipments delivered a strong quarter with 168% YoY growth and 62% QoQ growth in Q2 2022. The increased penetration of the low-price band (₹1,000-₹2,000 or $25-$50), multiple discount offers, and growing popularity due to convenience of use led to this huge jump in market demand. boAt continued to dominate with a 46% share, while Noise took the second spot for the third time in a row. Mivi made it to the top five for the first time with a 6% share in Q2 2022. This report analyses the shipments of TWS splitting them on ASPs, price bands, and revenues along with channel split. It also includes model and specs level analysis.
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Published
Oct 6, 2022
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