Overview:
The global TWS market expanded in Q2 2022 12% QoQ growth while sales value increased only 1% QoQ. Emerging markets like India saw demand increasing for new devices, but it was mainly for low-end devices. Apple and Samsung’s unit sales decreased compared to the previous quarter due to a weak economic climate. Also, demand for old models decreased ahead of the launch of new models in H2. Xiaomi, however, saw its sales increase 5% QoQ and 9% YoY driven by new models.
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Liz Lee
Liz, an Associate Director at Counterpoint Research, has 14+ years of extensive experience in the tech industry. Previously, Liz worked for Samsung SDI focusing on IR (Investor Relations) along with insight-based analysis of emerging tech markets and corporate strategies. She holds an International MBA degree from Waseda Business School.
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