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Overview:
The India smartphone market grew 3% YoY and 5% MoM in July 2023, driven by sales on online and offline platforms aimed at reducing inventory, offline channels were central to this expansion. vivo emerged as the top brand in July 2023 followed by Samsung, vivo captured 18% share, driven by the mid-segment Y-series and T-series models. Premiumization trend persisted, with the premium segment (>INR30k) experiencing a 137% YoY growth. The launch of new models increased during the month as the market gears up for the festive season.
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Category
Industry
Mobile and Telecom
Report Type
Report
Time period
Monthly
Summary
Category
Published
Sep 1, 2023
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