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Overview:
India's smartphone shipments grew by 10% YoY in June-23 and perform better than expected as there was an improvement in macro indicators, reduced inflation improved consumer spending. Samsung continued to lead the market with an 18% share in June-23, primarily due to its omnichannel presence. We are witnessing demand recovery as brands were able to clear existing inventory through multiple sales and promotions.
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Published
Aug 2, 2023