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India Smartphone Monthly Model Tracker 2023 May (Online Channels)
Overview:
India’s smartphone market declined by 4% YoY in May 2023. The persisting macroeconomic challenges have been affecting consumer demand negatively, brands resort to various sales strategies across different channels to clear their existing inventory.
Samsung continue to lead the market with 19% share because of its omnichannel presence. Xiaomi share was at 16% as it refreshed its A-series portfolio with Redmi A2 and A2+ which is in high demand in online as well as offline channels.
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