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India Smartphone Monthly Model Tracker 2023 Feb (Online Channels)
Overview:
India’s smartphone market declined by 25% YoY in Feb 2023 owing to slower demand post Republic day sale. Also, OEMs are focussing on clearing out existing inventory instead of filling in channels with new models inventory.
The online market stood at 42% in Feb 2022 with Flipkart as the best online platform. As predicted earlier, we are witnessing offline channels share increasing driven by increasing focus of brands on offline expansion. Poco also entered offline space in Feb 2023.
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