Overview:
The TWS market's sales volume will grow by 2% YoY, but its revenue will decrease by 3% YoY in 2023. We expect the TWS market to keep growing till 2026 when the smartphone attach rate will be 36% while the average lifespan of a TWS device before replacement will be 1.5-1.8 years. We have revised the growth rates for the coming years from the previous forecast to factor in the slower recovery of consumer sentiment, low growth of Tier I brands, and lack of innovation which could attract sizable demand.
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Minsoo Kang
Minsoo is a Senior Analyst at Counterpoint Research based on Seoul. In Counterpoint, he closely tracks mobile and other wearble devices. After 10 years of Strategic Planning and Marketing experience, he joined Counterpoint to pursue his interest in ICT industry and future technology.
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