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Overview:
The sales volume and revenue of the global TWS hearables market is expected to grow 7% and flat YoY, respectively, in 2023. We expect the TWS market to keep growing till 2026. The smartphone attach rate will reach 38% by 2026, while the average lifespan of a TWS device before replacement will be around 1.5-1.8 years. However, we have revised the growth rates for the upcoming years from the previous forecast, backed by a rebound of emerging regions like China and AP regions driven by recovery from COVID and Indian brands like boAt and Boult Audio.
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