Overview:
The sales volume and revenue of the global TWS hearables market is expected to grow 7% and flat YoY, respectively, in 2023. We expect the TWS market to keep growing till 2026. The smartphone attach rate will reach 38% by 2026, while the average lifespan of a TWS device before replacement will be around 1.5-1.8 years. However, we have revised the growth rates for the upcoming years from the previous forecast, backed by a rebound of emerging regions like China and AP regions driven by recovery from COVID and Indian brands like boAt and Boult Audio.
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Author
Minsoo Kang
Minsoo is a Senior Analyst at Counterpoint Research based on Seoul. In Counterpoint, he closely tracks mobile and other wearble devices. After 10 years of Strategic Planning and Marketing experience, he joined Counterpoint to pursue his interest in ICT industry and future technology.
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