Overview:
The global TWS hearables market is expected to grow by 31% and 22% YoY in terms of sales volume and revenue, respectively, in 2021. Last year, the proportion of low- to mid-end models increased faster than expected due to the economic downturn and prevailing uncertainties. The phenomenon indeed affected high-end brands' performances and the overall blended ASP of the market. However, the high-end segment ($100 and above) started to recover slowly with the spread of vaccination and the improving economic conditions in some regions. We believe the pent-up demand for high-end TWS will increase consumer spending sequentially from Q4 2021. This report is a part of our TWS hearables service and provides market forecasts by region and by brand from 2021 to 2023.
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Author
Liz Lee
Liz, an Associate Director at Counterpoint Research, has 14+ years of extensive experience in the tech industry. Previously, Liz worked for Samsung SDI focusing on IR (Investor Relations) along with insight-based analysis of emerging tech markets and corporate strategies. She holds an International MBA degree from Waseda Business School.
