Overview:
The global TWS market's sales volume is expected to grow 5% YoY in 2023, while revenue is expected to slip 1% YoY during the same period. We expect the TWS market to keep growing till 2026. We have revised our growth rate forecast for the upcoming years, based on the continued macroeconomic uncertainties, inflationary pressures and the decline in smartphone shipments. The smartphone attach rate is expected to jump to 39% in 2026 from 18% in 2022, while the average lifespan of a TWS device before replacement will increase to 33 months in 2026 from 20 months in 2022.
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Author
Minsoo Kang
Minsoo is a Senior Analyst at Counterpoint Research based on Seoul. In Counterpoint, he closely tracks mobile and other wearble devices. After 10 years of Strategic Planning and Marketing experience, he joined Counterpoint to pursue his interest in ICT industry and future technology.
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