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Overview:
China’s smartphone sales fell 9% YoY to reach 75 million units in Q4 2021. There was much excitement around the iPhone 13 series launch, but its success crowded out Android OEMs’ sales despite moderately successful online shopping campaigns during Singles’ Day and 12.12. Economic uncertainty and COVID-19 flare-ups continued to undermine consumer confidence.
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Published
Mar 30, 2022
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