Overview:
China’s smartphone sales fell 9% YoY to reach 77 million units in Q3 2021. Demand remained weak for the second quarter due to the lack of catalysts for further market growth. Economic uncertainty, COVID-19 flare-ups and turbulence in the property sector contributed to consumers hesitating to spend on big-ticket items. We foresee a rebound in smartphone sales in Q4 however, traditionally the quarter of sales activities. For 2022, we foresee a 2% YoY increase in smartphone sales. Despite the lack of growth, competition for market share between OEMs will continue to be fierce.
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Author
Yang Wang
Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.
Archie Zhang
Archie Zhang is a Beijing-based research analyst specializing in the smartphone market.
Formerly an award-winning Financial Times journalist covering China’s tech sector, Archie brings a unique blend of industry insight and storytelling expertise to market analysis.
Ivan Lam
Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. Ivan has more than 10 years of experience with a major focus on mobile and network devices. He had spent years in southeast Asia markets associated with business development, brand management, and channel management. Besides the expertise in Southeast Asia, he’s also well connected with ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served TCL Communications, KaiOS Technology Inc., Wiko Mobile, mainly leading business development, Go-to-Market, and strategic planning. Ivan holds a Master's degree in Business Administration from Hong Kong University of Science and Technology.
Mengmeng Zhang
Mengmeng Zhang is a Senior Research Analyst who is tracking Mobile and Telecom at Counterpoint Technology Market Research.
