China Handset Market Analysis - Q3 2021

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Dec 21, 2021

Overview:

China’s smartphone sales fell 9% YoY to reach 77 million units in Q3 2021. Demand remained weak for the second quarter due to the lack of catalysts for further market growth. Economic uncertainty, COVID-19 flare-ups and turbulence in the property sector contributed to consumers hesitating to spend on big-ticket items. We foresee a rebound in smartphone sales in Q4 however, traditionally the quarter of sales activities. For 2022, we foresee a 2% YoY increase in smartphone sales. Despite the lack of growth, competition for market share between OEMs will continue to be fierce.

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Author

Yang Wang

Yang is a Senior Research Analyst at Counterpoint Research, based out of London. Yang has eight years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, and macro topics that affect the global technology industry like economics, policy and supply chains. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.

Ivan Lam

Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. Ivan has more than 10 years of experience with a major focus on mobile and network devices. He had spent years in southeast Asia markets associated with business development, brand management, and channel management. Besides the expertise in Southeast Asia, he’s also well connected with ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served TCL Communications, KaiOS Technology Inc., Wiko Mobile, mainly leading business development, Go-to-Market, and strategic planning. Ivan holds a Master's degree in Business Administration from Hong Kong University of Science and Technology.

Mengmeng Zhang

Mengmeng Zhang is a Senior Research Analyst who is tracking Mobile and Telecom at Counterpoint Technology Market Research.

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