Overview: At Qualcomm’s 2025 Automotive Workshop, the company described how Qualcomm’s edge AI solutions could help vehicle owners more easily use connected services, increasing user engagement. In addition, Qualcomm also detailed how its Car-to-Cloud platform can help OEMs address the challenge of implementing and delivering personalized services to connected cars. This report describes the company’s approach to edge AI and connected services and how Qualcomm sees these two areas intersecting in the future.