Overview: MVNOs World 2025, held in Vienna, brought together a diverse mix of MNOs, MVNOs, MVNEs, MVNAs, and software providers. This year’s event spotlighted the growing role of AI in enhancing customer experience and driving new revenue streams. MVNOs continued to double down on highly targeted offerings, while MVNEs and MVNAs expressed optimism about the continued expansion of the broader MVNO ecosystem. Among the standout themes, travel eSIM emerged as a dominant topic—particularly for thin and digital-first MVNOs—as aggregators look to capitalize on the rising demand for seamless, mobile-led travel connectivity.