Overview: Motorola reached its highest ever smartphone shipments in 2024 while witnessing a significant 24% YoY growth and outperforming the overall global market trend. This impressive performance was fueled by a strategic emphasis on affordability and diversification by Motorola on its product portfolio. Key markets contributing to Motorola’s growth included LATAM, accounted for almost half of global Motorola’s shipments, North America, and India which emerged as a breakout market witnessing rapid growth.