Market Outlook - Handset Shipment Forecast by OEM Region, August 2026
Overview
The global smartphone market is expected to face continued pressure as rising component costs, reduced availability of lower-priced devices and weaker consumer affordability weigh on demand. Market conditions are expected to remain challenging in the near term before a stronger recovery begins.
What the Full Report Will Cover
The report provides Counterpoint Research’s latest global smartphone shipment forecast, covering key market assumptions, technology trends and forecast changes. It includes detailed regional outlooks across North America, Latin America, Middle East & Africa, Europe and Asia Pacific, with additional coverage of major markets including China, India, Japan and Korea.
Who Should Read This
This report is designed for smartphone OEMs, component suppliers, semiconductor companies, channel partners, investors and strategy teams seeking to understand the factors shaping the global smartphone market and future demand.
Key Questions the Report Answers
- What is the outlook for the global smartphone market?
- What factors are driving the current market downturn?
- How are component costs and affordability pressures affecting smartphone demand?
- How will market trends differ across major regions and countries?
- When is the smartphone market expected to return to stronger growth?
- How are market and technology developments changing the smartphone forecast?
Category
Industry
Smartphone
Service
Market Outlook Standard
Report Type
Report
Time Period
Quarterly
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Team Counterpoint
Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research report as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customer