Overview
This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues. The global smartphone market declined 7% YoY in Q2 2026, pressured by deepening memory shortages, rising memory prices and weaker consumer demand. China shipments fell 1% YoY as OEMs adopted cautious production plans and prioritized higher-margin models. North America grew 7% YoY, supported by high premium penetration and carrier financing, making it the only major region to grow. Apple shipments grew 13% YoY, reaching a record 21% Q2 share, driven by strong iPhone 17 series performance and resilient premium demand.
What the Full Report Will Cover
- Global and major regional smartphone shipments, revenues and ASP trends
- Brand level shipment, revenue and ASP performance for 42 major smartphone brands, with shipment share and revenue share comparisons
- Quarterly shifts in vendor performance, regional revenue contribution, ASP and overall smartphone market dynamics
