- Domestically manufactured TWS shipments have declined 10% YoY in 2025* (YTD) owing to the growth of brands like realme and OPPO, which primarily rely on imports.
- Smartwatches have recorded a decline of 23% YoY amid a general slump in their Indian market.
- Trust in India’s manufacturing capabilities remains high as OPPO, realme and OnePlus have started partnering with local manufacturers. This is expected to deepen the domestic manufacturing ecosystem.
- New manufacturers have also emerged in the form of MCM and Salcomp. The two recorded volume growth of 1561% and 643% YoY, respectively, in January-September 2025.
- Local value addition is set to increase as manufacturers invest more in components and the government schemes like the Electronics Component Manufacturing Scheme (ECMS) kick in.
India’s consumer hearables and wearables market witnessed a swift movement towards domestic production in previous years, but the momentum has slowed down in 2025*. While Indian OEMs already play a significant role in the domestic market, Indian manufacturers too have increasingly started playing an important role in the past few years, with most devices being made in India. However, the contribution of locally manufactured shipments has stagnated and remains at nearly the same level compared to 2024. This is mainly due to retail market dynamics and not due to any decline in the localization sentiment. Sales of domestically manufactured TWS devices have reduced due to shifts in consumer preference toward brands that depend on imports, like OnePlus and realme. On the other hand, the share of domestic manufacturing has increased in the smartwatch segment even as the market records a significant decline.
