Overview: India’s smartphone market declined 24% YoY in August, as the impact of higher memory costs became more pronounced and increasingly translated into device price hikes. The resulting affordability pressure continued to weigh on consumer demand, particularly in the price-sensitive segments. Despite the broader slowdown, Independence Day and Raksha Bandhan promotions provided a temporary boost to demand, driving an 11% MoM increase in Shipment. vivo including IQOO and Samsung retained the top two positions, supported by relatively resilient performance across key segments and their stron…