Overview

This report includes three forecast scenarios for the outlook of the global AR/VR market development: the base scenario, the conservative scenario, and the positive scenario. This approach aims to comprehensively showcase the potential drivers and inhibitors in the growth of the global AR/VR market. In this report, we have further adjusted our short-term forecast for global VR headset shipments. Additionally, our forecast for the AR smart glasses market has been revised upward. For the latest forecast on short-term and longer-term market performance, key market players, and the key assumptions behind our adjustments compared to the previous version, please refer to the full report. 

 What the Full Report Will Cover

  • Global VR headset and AR smart glasses market development, covering historical shipment data from 2020–2025, short-term forecasts for 2026–2028 and long-term forecasts through 2032
  • Short-term forecast for VR and AR OEMs, including shipment forecasts, YoY growth and the key assumptions underlying individual OEM forecasts
  • Forecast by Segments, covering consumer and enterprise demand, standalone and tethered VR headsets, and media-consumption AR viewers, waveguide-based AR glasses and other AR devices
  • Forecast by Regions, covering North America, Europe, China, AP excl. China and other regions, including shipment development and regional share
  • Long-term forecast for VR and AR market development, including conservative, base and positive forecast scenarios, YoY growth, CAGR and adjustments compared with the previous deliverable

  • Assumptions on the long-term development of the VR and AR markets, highlighting the key factors shaping the market outlook through 2032

Who Should Read This

  • AR/VR OEMs and strategy teams evaluating market growth, competitive dynamics, product segments and regional market development
  • Component suppliers and ecosystem players assessing market demand across customer segments and device types, as well as the long-term development of the VR and AR markets
  • Investors and analysts tracking market forecasts, forecast scenarios, OEM development and regional market trends
  • Industry professionals and business planners seeking data-driven market forecasts and analysis to support strategic planning and market assessment

Key Questions the Report Answers

  • What is the expected development of global VR headset and AR smart glass shipments through 2032?
  • Which factors and assumptions underpin the short-term forecasts for VR and AR OEMs?
  • How will the market evolve across consumer and enterprise segments and different VR/AR device types?
  • Where will shipment growth and regional share changes occur across key regions?
  • How do the conservative, base and positive scenarios compare, and how has the latest forecast changed from the previous deliverable?