Global Smartwatch Shipments Tracker by Model, Q4 2025
Overview: The global smartwatch market saw a 2% year-over-year (YoY) increase in Q4 2025. Owing to a completely refreshed portfolio, Apple’s smartwatch shipments grew by 15% YoY. As a result, the North American region witnessed the highest growth among all regions. In contrast, shipments in the China region remained flat, driven by a YoY decline in shipments from leading brands, including Huawei, Xiaomi, and Imoo. HLOS (Advanced) smartwatches grew 1% YoY, with the growth rate decline mainly due to the drop in shipments from Huawei and Samsung.
Category
Industry
Consumer Electronics
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.