Overview
Global smartphone shipments declined by 21% YoY in Q2 2026, primarily due to rising memory costs and cautious inventory management by smartphone OEMs. MediaTek and Qualcomm shipments declined by more than 30% YoY during the quarter. The low and mid-tier segments are expected to be impacted the most, as OEMs are likely to reduce entry-level models and optimize their product portfolios to protect margins.
What the Full Report Will Cover
The Global Smartphone SoC Model Shipments Tracker provides a comprehensive view of the global smartphone chipset market, covering quarterly shipments by SoC model and vendor. The report tracks SoC deployment across major chipset vendors including Apple, Qualcomm, MediaTek, UNISOC, Samsung, Google, HiSilicon and Xiaomi. It provides historical data from Q1 2020 through Q2 2026, covering more than 350 SoC models and enabling detailed analysis of chipset adoption across the global smartphone market. The report also provides insights into shipments by foundry, process node, manufacturing technology, connectivity (5G/4G), and key SoC specifications, including CPU architecture, modem, security, AI accelerator, GPU, and connectivity. Shipments are further analyzed across four price tiers: Premium, Mid-High, Mid-Low, and Entry.
