Overview
The automotive Wi-Fi market is expected to grow significantly in the coming years, driven by increasing adoption of connected infotainment systems, software-defined vehicle (SDV) architectures, digital cockpits, and rising demand for seamless in-car digital experiences. Automakers are increasingly embedding Wi-Fi connectivity across both premium and mass-market vehicles to support wireless smartphone projection (such as Android Auto and Apple CarPlay), over-the-air (OTA) software updates, cloud-based services, and provide Wi-Fi hotspot access to in-vehicle occupants. The shift toward advanced wireless standards, such as Wi-Fi 6, is accelerating further as vehicles become more software-driven and display-intensive.
This study on the global automotive Wi-Fi market covers sales of automotive passenger vehicles equipped with embedded Wi-Fi across key regions, including China, the US, Europe, Japan, South Korea, India, Southeast Asia, Latin America, Oceania, the Middle East & Africa (MEA), North America Others and the Rest of World (RoW). The report tracks Wi-Fi adoption by Wi-Fi standard, including Wi-Fi 4, Wi-Fi 5, and Wi-Fi 6, and by all major automotive groups across the globe, such as Toyota, Volkswagen, Hyundai-Kia, BYD, Tesla, Geely, NIO, Xpeng, and others.
