Evolving Preferences of Indian Smartphone Users 2020-2022
Overview:
Counterpoint's Market Lens service conducted annual consumer study on the changing trends of India's smartphone market for the years 2020, 2021, and 2022. The study covers the shift in consumer choices and preferences of smartphones for the channel of purchase, smartphone budget, Information source, and brand. It also focuses on the change in smartphone brand stickiness from current smartphone to future smartphone preference across 3 years.
The responses belong to a heterogeneous group in terms of age, gender, monthly income, and occupation.
Table of Content:
- Key Takeaways
- Current Smartphone Ownership: Path to Purchase
- Channel for Smartphone Purchase
- Current Channel Preference
- Reasons for Online vs Offline Channel Preference
- Future Channel Preference
- Source of Information for Smartphone Purchase
- Channel for Smartphone Purchase
- Future Smartphone Preference
- Budget Preference
- Brand Preference and Stickiness
- Appendix
- Demographic Details
- Research Methodology
Number of Pages: 16
Published Date: September 2022
Category
Industry
N/A
Service
Consumer Lens
Report Type
Report
Time Period
Other
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.