Overview
This report analyzes AT&T’s Q3 2026 earnings results. It covers the postpaid and prepaid segments, looking at the impact of gross adds and upgrades on smartphone sales for the consumer segments. It also addresses smartphone price changes by OEM during the quarter across AT&T’s sales channels. Finally, the report covers AT&T’s broadband performance, including fiber, Internet Air and convergence, and discusses AT&T’s outlook.
This report is a part of the North American Smartphone Carrier 360 service and comes as part of the overall service bundle, including carrier metrics tracking, forecasting, and qualitative reports.
What the Full Report Will Cover
- Mobility revenue and postpaid and prepaid phone performance, including net adds, ARPU, churn and upgrade rates
- Smartphone sales estimates and pricing changes across AT&T, AT&T Prepaid and Cricket Wireless, drawn from Counterpoint’s US Weekly Smartphone Promotions Tracker
- Fiber, fixed wireless and legacy copper subscriber trends, plus convergence attach rates
- Key announcements from the quarter and AT&T’s updated guidance
Who Should Read This
- Strategy, pricing and product teams at carriers, cable operators and broadband providers
- Sales, channel and marketing teams at smartphone OEMs and component manufacturers
- Fiber, network infrastructure and equipment vendors
- Competitive intelligence teams, financial analysts and investors covering US telecom
Key Questions the Report Answers
- What drove AT&T’s subscriber growth this quarter, and how is convergence affecting churn, ARPU and customer acquisition?
- How are subscriber trends and device pricing affecting AT&T’s smartphone sales?
- How is AT&T’s fiber and network strategy shaping its outlook?
Published date: October, 2026
