Overview: Apple launched its latest iPhones, Watch and AirPods in the “Awe Inspiring” event on September 10. Some of the key highlights of the event include the introduction of the new iPhone 17 Air, redesign of the iPhone 17 Pro series, and the iPhone 17 base models getting some of the Pro features. Then there are also refreshes of the SE and Ultra watches, as well as a new 11 series. The AirPods Pro 3 also got an upgrade with Apple Intelligence and health features. In this report, we discuss our first impressions and implications from Apple’s launches in each segment.