Report

Quarterly Global TV Shipments Tracker 2026Q1

Overview:

Global TV shipments rose 3% YoY in Q1 2026. In Q1 2026, Samsung recorded high single digit YoY growth, marking a solid performance during the quarter. However, TCL narrowed the gap with Samsung at an even faster pace, achieving YoY shipment growth in the 20% range, the company’s highest level in nearly two years. TCL posted shipment growth across all major TV categories, including QD LCD and Mini LED LCD TVs, with Mini LED LCD TVs serving as a key driver of overall growth. Competition in the TV market is expected to intensify further in Q2 2026, which could become an important turning point for the global TV industry.

This Excel report provides Quarterly global TV shipments, ASP, Revenue along with regional split by brand, size and resolution. This includes the display tech split among 8K LCD, MiniLED LCD, QD LCD, Standard LCD, Micro LED, QD-OLED and White OLED, helping understand the technological shift in TV displays.

카테고리

산업 분야:

Consumer Electronics

서비스:

리포트 유형:

Report

기간:

Quarterly

산업 분야:

Consumer Electronics

리포트 유형:

Report

서비스:

기간:

Quarterly

저자

Hyunwoo Kang

Hyunwoo Kang is a Research Analyst at Counterpoint Research, based in Seoul, Korea, focusing on the display and smartphone industries. His current research covers TV, automotive displays, display CapEx, and the smartphone market, with a focus on market analysis, industry trends, and technology developments. Prior to joining Counterpoint Research, he gained experience in equity research and investment analysis. He holds a bachelor’s degree in Mathematics from Kyung Hee University. He specializes in analyzing market data and industry trends to provide data-driven insights that support strategic decision-making across the technology sector.

Sujeong Lim

Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.