- India tablet shipments remained largely stable in 2025, with a modest 2% YoY growth, while Q4 2025 shipments grew 14% YoY, indicating improving demand momentum.
- Samsung maintained its market leadership, driven by the Galaxy Tab A series, further reinforced by the newly launched A11 lineup, while Apple strengthened its second position with the iPad (2025) refresh.
- Cellular-enabled tablet penetration increased, surpassing Wi-Fi-only models, with 5G adoption rising to account for 43% of cellular-enabled shipments.
- Mid-premium demand accelerated, with shipments in the INR 30,000-INR 40,000 growing 7x YoY, reflecting a clear shift toward higher-spec devices.
- Exports crossed 1 million units in 2025, led by Samsung and Lenovo, while domestic manufacturing accounted for most of the shipments.
India tablet shipments rose 2% YoY in 2025, remained largely stable through the year, according to Counterpoint Research’s latest IoT Service report. The market continued shifting toward productivity led devices, indicating a gradual move from consumption-focused usage to performance and long-term utility. Although growth remained stable through the year, momentum strengthened significantly in Q4 2025, with shipments rising 14% YoY during the quarter, supported by portfolio refreshes and improving demand in the premium segments. The year reflected a gradual but clear realignment toward higher-value segments and productivity-driven usage.
India's Top 5 Tablet Brands by Shipment Share, 2024 vs 2025
