Overview:

The global tablet market declined sequentially and year-on-year in Q4 2025, as the holiday quarter normalized following a stronger Q3 and a high base in the prior year. The softer outcome suggests a demand-led quarter with limited signs of aggressive late-year inventory build, as OEMs prioritized inventory digestion and profitability over chasing volume spikes.

Table of Contents:

  • Key Findings
  • Tablet Shipments by OEM
  • iPad Shipments by Model
  • Terms and Definitions

 

Published Date: March 2026