Galaxy Z8 Series Projected Quarterly Shipment Trend Since Launch

*Note 1: Galaxy Z8 series figures are forecasts; Z6 and Z7 series figures are actual.
*Note 2: Each Z Series represents the full foldable lineup for that generation. Z6 includes Galaxy Z Fold6 and Z Flip6; Z7 includes Galaxy Z Fold7, Z Flip7 and Z Flip7 FE; and Z8 includes Galaxy Z Fold8, Z Fold8 Ultra and Z Flip8.

South Korea: Record preorders led by the passport-style Fold8

The Galaxy Z Fold8 Ultra, Fold8 and Flip8 recorded a combined 1.44 million preorders during the seven-day preorder period. This was the highest preorder number ever recorded for a Galaxy smartphone and almost 39% higher than the 1.04 million preorders for the previous Fold7 and Flip7 series. The standard Fold8 made up about 70% of the total.

According to Samsung data, buyers in their teens through 30s accounted for half of all preorders. The number of female buyers in this age group more than doubled from the previous generation, helping drive the record result. SK Telecom data supports this view. Around 62% of customers who preordered the new foldables had previously used a regular bar-type smartphone, up 10 percentage points from the previous generation.

US: Fold8 drives a record preorder pace

The Galaxy Z8 series is on pace to post the highest Z series preorder total yet in the US, based on preorder performance during the first 12 days. Samsung’s official US update showed combined Fold8 and Fold8 Ultra preorders running 30% above the previous record-holding Fold generation. The Fold8 alone makes up nearly half of preorders across carriers and retailers.

Compared with the previous launch cycle, more than three times as many Galaxy Z Flip users have preordered a Fold8 or Fold8 Ultra. Nationwide sales begin on August 7. The key question is whether the pace holds once the largest launch offers end.

Europe: Preorders rise over 20%, with Fold8 near 40% of the mix

Samsung officially announced that Z8 series preorders in Europe were more than 20% higher than the Z7 series after the first 11 days. The company also crossed its preorder target before the August 7 launch. The standard Fold8 accounted for almost 40% of the total.​‌

In the UK, the Fold8 starts at £1,699 (about $2,280), compared with £1,899 (about $2,550) for the Ultra.

Japan: Strong interest and better carrier support

The Fold8 is also having a good start in Japan, where most of the early discussion has focused on this model, while the Flip8 and Fold8 Ultra have received less attention. Most colors of the 256GB Fold8 were also reportedly sold out on Samsung Japan’s official online store, with Lavender being one of the few remaining options. This was reportedly the first time a Galaxy device launched in Japan had sold out across both storage and color options at the same time on Samsung’s official online store.

All four major Japanese carriers – NTT Docomo, au, SoftBank and Rakuten Mobile – now offer Samsung’s Fold models.

India: Fold8 Ultra leads early demand

Early channel checks indicate that the Fold8 Ultra accounts for about 60% of pre-bookings, which could mean its share will settle over half after the first month. The Fold8 is also doing better than expected. It accounts for about 35% of pre-bookings, which is a good result for a new form factor. Demand for the Flip8 has been much weaker, at about 5%.

Around 70% of the buyers are estimated to be from the 35-50 age group. Many are affluent users, business customers or existing premium smartphone owners. Still, pre-booking numbers should not be treated as direct sell-out figures.

Southeast Asia: Fold8 leads in Malaysia, Indonesia and Vietnam

The passport-style Fold8 is the focus in Malaysia, and the Pistachio version appears to be the most popular.

Early signs from Indonesia and Vietnam are also positive. Preorder activity on Samsung Indonesia’s online store suggests that the Fold8 is attracting stronger demand than the Fold8 Ultra, although no specific sales figures are available. Local channel feedback from both Indonesia and Vietnam points to some delivery delays due to stronger-than-expected demand.

China: Good product feedback, but a challenging market

In China, most early attention has also gone to the Fold8. Its wide-fold shape and lighter body are the main selling points. The Fold8 ranked first among Samsung smartphones on both Tmall and JD.com.

However, some product choices have drawn criticism. The Fold8 does not have a telephoto camera or S Pen support. Even with a good early response, Samsung faces a hard market in China, given the competition from local brands.

Latin America: Strong visibility, but higher prices remain a concern

Mexico is the only market in Latin America where the Galaxy Z8 series has already entered presale. The presale period will end on August 20, with shipments starting on the same day. Brazil is expected to be the next Latin American market to launch the Z8 series, in August.

The real test starts after preorders

The Fold8 is now the clear early leader in most markets, including South Korea, US, Europe, Japan, China and Southeast Asia. However, preorder numbers still need to be viewed with some caution. Trade-ins, financing and bonus packages are supporting demand, while some delivery delays may reflect limited opening supply rather than demand alone.

Apple’s expected foldable launch next month will add another layer of competition.

For now, the Z8 series is starting more strongly than the previous generation, in line with our earlier expectations. We also expect its first-year momentum to remain ahead of the Z7 series, mainly due to the wider appeal of the Fold8 and the broader lineup.

Read the full report: Samsung Galaxy Z8 Series Starts Strong; Wider Fold8 Leading the Way