Amdocs, Motive, and Ericsson Lead Entitlement Server CORE Rankings in 2026 as ES Adoption Expands Beyond Traditional Entitlements
- Amdocs, Motive, and Ericsson take the lead as Entitlement Server ‘Pacesetters’, setting benchmarks in platform capability and execution.
- Six vendors emerge as ‘Leaders’, reflecting accelerating competition as the ES market expands beyond traditional entitlement use cases.
- Trasna advances from ‘Upstart’ to ‘Leader’, while Eastcompeace moves into the ‘Challenger’ category, reflecting strengthening platform capabilities and growing market presence.
- AI-driven operations, broader connectivity use cases, and scalable deployment models are reshaping the next phase of Entitlement Server competition.
Seoul, Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – Sept 2, 2026
Amdocs, Motive and Ericsson have emerged as ‘Pacesetters’ in the Global Entitlement Server Competitive Ranking and Evaluation (CORE) for 2026, according to Counterpoint Research’s latest Global Entitlement Server Landscape Report.
Commenting on the Entitlement Server rankings and the competitive landscape, Principal Analyst Varun Gupta said, “The Entitlement Server market is entering a new phase where operators are looking to expand beyond the traditional connectivity entitlements towards broader digital service enablement. Initially the ES platforms focused on backend service verification for capabilities such as VoLTE, VoWiFi, however they are now increasingly becoming an important layer for emerging use cases such as silent authentication, Rich Communication Service or Satellite connectivity that create new monetisation opportunities for operators. The expansion of eSIM-only smartphones into new markets is accelerating the demand for next-generation of entitlement servers platforms that can support seamless device experiences and scalable service activation.”
Global Entitlement Server Landscape, 2026
Gupta added, “The competitive landscape for ES is evolving rapidly with leadership being determined by the platform innovation with execution at scale. Vendors are differentiating through cloud-native architectures, tighter integration with supporting platforms like eSIM Orchestration/Provisioning/BSS/OSS, advanced analytics and automation capabilities. On the execution side deployments which grew by 21% YoY compared to 2024, volumes which grew by more than 50% YoY compared to 2024 and ecosystem partnerships are becoming important as it demonstrates platform maturity while Tier-1 operators look for scalable platforms capable of supporting the emerging use-cases.”
Commenting on the research findings, Research Director Mohit Agarwal said, “Amdocs, Motive and Ericsson have emerged as the ‘Pacesetters’ in the 2026 Entitlement Server CORE, demonstrating strong platform capabilities with proven execution in the market. Amdocs widened its leadership position in terms of platform capability this year with deeper AI and ML integration especially for anomaly and fraud detection and expanded its market presence across Tier 1 MNOs and operators groups. Motive has enhanced its platform capabilities with advanced analytics and modules for fraud management while leveraging its strong deployment footprint across leading operators. Ericsson continues to demonstrate execution leadership through its long-standing partnerships with Tier-1 operators, while enhancing its platform capabilities through advanced automation for ES workflows. Netlync stands out as one of the fastest growing vendors, driven by its cloud native Entitlements-as-a-service focused on MNOs and MVNOs seeking faster and more flexible adoption models.”
Redtea Mobile, Netlync, HCLTech, 1GLOBAL, Trasna and Elitnet have emerged as Leaders in the 2026 Entitlement Server CORE, reflecting the increasing competitiveness in the market. Redtea Mobile continues to enhance its platform capabilities and tighter integration with its eSIM offerings while HCLTech continues to leverage its telecom software expertise and Tier-1 operator relationships. 1GLOBAL has focused on improving its platform’s reliability and widening its coverage for use-cases, while Elitnet focuses on modular integration approach and enhanced automation. Trasna has entered the Leaders category for the first time, focusing on enhanced platform capabilities in terms of automation, security, integration and analytics.
WDS-Sicap, Invigo and Eastcompeace have emerged as Challengers in the 2026 Entitlement Server CORE, demonstrating platform capabilities closer to leaders while continuing to focus on market adoption. WDS-Sicap has improved its platform capabilities significantly is now closely competing with the pacesetter group while Invigo has focused on enhancing its platform through predictive analytics for operator data and it is one of the first platforms to adopt AI in ES. Eastcompeace entered the Challengers category for the first time through improved platform capabilities such as architecture, APIs and integration services.
The expanding competitive landscape highlights the increasing importance of differentiation as operators accelerate adoption of Entitlement Server platforms. While execution scale remains a key factor in vendor selection, future market leaders are expected to be those that combine agility in supporting emerging use cases, broader platform capabilities, advanced analytics and AI-driven operations, with scalable deployment models that can address diverse operator requirements.
Background on Capability and Execution Parameters
Counterpoint Research evaluated key Entitlement Server vendors using its proprietary CORE framework, which maps vendors based on their platform capabilities and market execution. The Capability assessment covers parameters such as architecture, reliability, security, integrations, analytics, automation, and support for emerging Entitlement Server use cases, while the Execution assessment evaluates customer adoption, transaction scale, device footprint, geographical reach, deployment models, partnerships, and commercial maturity. As Entitlement Servers continue to expand beyond traditional carrier entitlements, capabilities such as intelligent automation, ecosystem integration, and scalable operations are becoming increasingly important drivers of vendor competitiveness.
About Counterpoint Research
Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.
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Author
Varun Gupta
Varun is a Principal Analyst at Counterpoint Research, specializing in eSIM, FWA, Broadband, IoT, emerging devices, and IP licensing. His role focuses on uncovering trends and opportunities within these dynamic sectors, leveraging his keen insights and industry experience to support the evolving needs of our clients. Prior to joining Counterpoint, Varun contributed to the consumer electronics field with Dyson, where he gained hands-on experience in market dynamics and product innovation. Based in Bangalore, he is passionate about exploring advancements across robotics, automobiles, and smartphones. He holds a Bachelor of Technology in Mechanical Engineering from Delhi College of Engineering.