Qualcomm, at the Snapdragon Summit 2026 in Maui, announced two new flagship chipsets: the Snapdragon 8 Elite Gen 6 and the new Snapdragon 8 Elite Extreme Gen 6. At the summit, Counterpoint Senior Analyst Emily Herbert sat down with Lekha Motiwala, Senior Director of Mobile Product Management at Qualcomm, to discuss the dual-flagship strategy, the role of AI-native Adreno Matrix cores in gaming, and why sustained performance is becoming more important as workloads get more complex.

2026년 10월 14일

Overview The report provides an overall view of smartphone retail market trends across India, China, South Korea, Mexico, the UK, the US, MEA, and Indonesia, based on on-ground retail visits and feedback from store owners and sales staff. It highlights changes in consumer demand, brand and model performance, pricing, and purchasing behaviour, along with the impact of price hikes on affordability and retail sales.

2026년 10월 13일