애플 OLED 맥북프로 효과, 패널 출하량 50% 급증
노트북 OLED 패널 출하량, 올해 50%, 내년 24% 성장 전망
2026년 10월 28일
한국어

스마트폰, TV, 태블릿, XR 등 주요 기술과 소재를 아우르며 글로벌·지역별 관점에서 디스플레이 시장을 상세히 다룹니다.
Key Features Display Fab Utilization
Key Features
Display Fab Utilization
What is included?
분기 디스플레이 팹 가동률 트래커 & 인사이트
분기별 디스플레이 팹 용량 및 가동률 데이터와 인사이트 보고서를 제공합니다.
분기 OLED 및 모바일/IT LCD 팹 가동률 트래커 & 인사이트
분기별 OLED 및 모바일/IT 팹 가동률 트래커와 인사이트 보고서를 제공합니다.
노트북 OLED 패널 출하량, 올해 50%, 내년 24% 성장 전망
2026년 10월 28일
We have updated Counterpoint Research’s Quarterly OLED Supply/Demand and Capital Spending Report for Q3 2026 with our latest capacity outlook for the industry and forecast for OLED panel demand. The biggest change in our outlook stems from the slowdown in demand due to large price increases in smartphone handsets, caused by the surge in demand for memory chips to fill Artificial Intelligence (AI) data centers. We now expect the memory shortage to extend past 2027 and expect recovery to come only slowly. As a result, our forecast for demand for OLED smartphones and IT products has been reduced for 2026-2030. Lower demand means a greater oversupply, which will continue to make the pricing environment for OLED panels challenging.
2026년 10월 28일

노트북 OLED 패널 출하량, 올해 50%, 내년 24% 성장 전망
2026년 10월 28일
We have updated Counterpoint Research’s Quarterly OLED Supply/Demand and Capital Spending Report for Q3 2026 with our latest capacity outlook for the industry and forecast for OLED panel demand. The biggest change in our outlook stems from the slowdown in demand due to large price increases in smartphone handsets, caused by the surge in demand for memory chips to fill Artificial Intelligence (AI) data centers. We now expect the memory shortage to extend past 2027 and expect recovery to come only slowly. As a result, our forecast for demand for OLED smartphones and IT products has been reduced for 2026-2030. Lower demand means a greater oversupply, which will continue to make the pricing environment for OLED panels challenging.
2026년 10월 28일
2026년 10월 28일
2026년 10월 28일
2026년 10월 21일
2026년 10월 21일
2026년 10월 21일
2026년 10월 21일

Vice President of Research
Yoshio Tamura

Vice President of Research
Yoshio Tamura

Research Director
Bob Obrien

Research Director
Bob Obrien

Associate Director
David Naranjo

Associate Director
David Naranjo

Associate Director
Guillaume Chansin

Associate Director
Guillaume Chansin

Associate Director
Jayden Lee

Associate Director
Jayden Lee

Senior Analyst
Tom Someya

Senior Analyst
Tom Someya

Vice President of Research
Yoshio Tamura

Vice President of Research
Yoshio Tamura

Research Director
Bob Obrien

Research Director
Bob Obrien

Associate Director
David Naranjo

Associate Director
David Naranjo

Associate Director
Guillaume Chansin

Associate Director
Guillaume Chansin

Associate Director
Jayden Lee

Associate Director
Jayden Lee

Senior Analyst
Tom Someya

Senior Analyst
Tom Someya