Global Smartphone Sales Share by Operating System

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Global Smartphone Sales Share by Operating System

Dec 2, 2024

Market Highlights

Global smartphone shipments rose 4% YoY in Q3 2024, as the economy recovers across regions. Android’s global market share slipped 1% YoY during the quarter to reach 80%. The global share was weighed by a decline in China where Android’s share fell to 69%, marking its lowest September quarter in the country. However, it regained some share in the US as key Android OEMs registered annual growth while Apple declined 2% YoY.
iOS’ share remained flat in Q3 2024 as the newly launched iPhone 16 series received a mixed response. Although Apple registered record quarterly earnings in several regions, this did not translate to shipments, indicating higher ASP due to increased sales of its Pro variants. iOS' share remained flat in China as the competition continues to intensify from leading local OEMs like vivo, Xiaomi and Huawei.
HarmonyOS continued to grow in China as Huawei maintained its strong performance. The OS ranked second in the Chinese market for the third consecutive quarter. However, HarmonyOS’ global share remained under 5% as Huawei smartphones outside China continued to run EMUI variants based on Android. With the HarmonyOS Next, we expect to see further growth as it offers improved integration with HarmonyOS devices.

iOS vs Android Global Share

Global Share	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024
Android	76%	78%	81%	81%	74%	77%	80%	80%
iOS	22%	20%	17%	16%	23%	19%	16%	16%
Harmony	2%	2%	2%	3%	3%	4%	4%	4%
Total	100%	100%	100%	100%	100%	100%	100%	100%

Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, November 2024 Update

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

US Market

USA Share	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024
Android	43%	48%	48%	45%	36%	46%	50%	48%
iOS	57%	52%	52%	55%	64%	54%	50%	52%
Total	100%	100%	100%	100%	100%	100%	100%	100%

China Market

China Share	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024
Android	68%	72%	72%	73%	64%	68%	68%	69%
iOS	24%	20%	17%	14%	20%	16%	16%	14%
Harmony	8%	8%	11%	13%	16%	17%	17%	17%
Total	100%	100%	100%	100%	100%	100%	100%	100%

India Market

India Share	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024
Android	94%	94%	95%	94%	90%	94%	95%	95%
iOS	6%	6%	5%	6%	10%	6%	5%	5%
Total	100%	100%	100%	100%	100%	100%	100%	100%

*Ranking is according to the latest quarter.

This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.

This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global smartphone market share numbers are from:

Handset Sales by Model Jan 2023 – Aug 2024

Excel File | Published Date: Oct 2024

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

Author

Team Counterpoint

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.