Apple iPhone Shipments Market Share: Quarterly
| Apple iPhone Shipments Market Share (%) | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Quarter | Q3 2022 | Q4 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 |
| iPhone shipments market share within Global Smartphone Market | 16% | 24% | 21% | 17% | 16% | 23% | 17% | 16% | 17% |
Market Highlights
- Apple shipments grew 5% YoY in Q3 2024 and maintained its position as the #2 Brand Globally.
- However, Apple’s shipment in its largest market, the US, declined 5% YoY. Shipments were down primarily due to lower demand resulting from continued low upgrade rates. Shipments in China also declined year over year.
- Latin America was the fastest growing region for Apple in Q3 2024, with the Brazilian market as its main growth driver. Apple has been lowering the price of legacy models more aggressively with local assembling in Brazil. Shipments in Europe also grew in double digits YoY driven by market recovery post a difficult 2023.
Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, November 2024 Update
Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.
Apple iPhone Market Share: 2007 to 2023
Apple iPhone Shipments Market Share: Annual
| Year | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Share | 3% | 9% | 14% | 15% | 18% | 18% | 15% | 15% | 12% | 11% | 11% | 10% | 11% | 12% | 14% | 16% | 16% |
Apple iPhone Shipments: Annual (Mn Units)
| Year | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shipments (in Mn) | 3.7 | 13.1 | 24.9 | 47.5 | 93 | 135.8 | 153.4 | 192.6 | 231.5 | 215.2 | 215.8 | 206.3 | 195.6 | 201.1 | 237.9 | 227 | 226.2 |
The global iPhone market share numbers are from:
Apple iPhone Sell-in vs Sell-through and ASP Q1 2017 to Q3 2024
Excel File | Published Date: November 2024
Counterpoint Research uniquely tracks both sell-in and sell-through of mobile handsets in the market, giving a broader perspective of the market dynamics. This report covers quarterly sell-in vs sell-through of Apple iPhone models along with average selling price (ASP). The report provides global iPhone shipment and sales by quarter helping clients to understand the demand/supply scenario for the individual models.
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