China Premium Smartphone Market
PDF | 17 pages
Published date: June 2023
Though China’s smartphone annual shipments have trended down for years, the high-end segment has shown solid growth and demonstrated potential for further expansion. Chinese OEMs have rolled out dual-flagship strategies, namely flat flagship + foldable flagship smartphones, aiming to capture the premiumization trend and increase their market shares in the premium segment. This report provides an in-depth analysis of the China high-end smartphone segment, its growth potential, and the newly unveiled premium strategies of smartphone OEMs, and others.
- Chapter 1. China Smartphone OEMs Seek High-Quality Growth
- China High-End Smartphone Sales Second Biggest in the World; Potential for Further Expansion
- Chinese Flagship Smartphones Spec Upgrades; Boosting Demands
- Chapter 2. Dual Flagship Strategy Help Android Segment Grow
- Flat Flagship Smartphone With Extreme Photography Experience
- Foldable Smartphone Provided New Growth Power
- China Foldable Market Become Diversified
- China Foldable Market Outlook
- Chapter 3. OPPO’s Market Performance in China
- Flat Photography Flagship Find X Series
- Foldable Flagship Find N Series
- Chapter 4. Conclusion
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