Global Smartphone Sales Share by Operating System

Data

Global Smartphone Sales Share by Operating System

May 25, 2024

iOS vs Android Quarterly Market Share

Published Date: May 25, 2024

Android vs iOS - Global Smartphone OS Share Q1 2024

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Market Highlights

• Global smartphone OS market shares registered marginal YoY shifts. Android and iOS declined by 1% each, while Harmony OS doubled its share from 2% to 4% globally and reached 17% in China.

• Android rebounded QoQ in Q1 2024 as iOS sales declined due to seasonality. The earlier launch of Samsung's S24 series and positive initial response further aided in Android limiting its decline to 1% YoY. With GenAI capabilities mostly limited to Android smartphones for now, the share can further grow in coming quarters as consumer awareness increases and newer use cases emerge, pushing smartphone upgrades.

• iOS share declined by 1% YoY owing to seasonality and lower sales in China, its second-largest market. The global share declined from 20% in Q1 2023 to 16% in Q1 2024. This also marked the first Q1 decline for iOS in China since Q1 2019, primarily driven by Huawei's 5G smartphone launches competing directly with Apple.

• Harmony OS continued to grow in Q1 2024, reaching a 4% share globally. The OS overtook iOS in China for the first time as the country’s customers lined up to buy Huawei's flagship offerings. 5G adoption for the OS reached 50% for the quarter, up from 9% in Q1 2023. It is expected to grow further as Huawei focuses on supply chain localization.

iOS vs Android Global Share

Global Share	Q2 2022	Q3 2022	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024
Android	83%	82%	76%	78%	81%	81%	74%	77%
iOS	16%	17%	22%	20%	17%	16%	23%	19%
Harmony	1%	2%	2%	2%	3%	3%	4%	4%
Total	100%	100%	100%	100%	100%	100%	100%	100%

Market Outlook: Smartphone Shipment and ASP Forecast by OEM and Region, Q1 2024

Detailed Forecast by Region, Brand, and 5G/Non-5G Trends through 2028.

US Market

Android vs iOS - US Smartphone OS Share Q1 2024

USA Share	Q2 2022	Q3 2022	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024
Android	54%	50%	43%	48%	48%	45%	36%	54%
iOS	46%	50%	57%	52%	52%	55%	64%	64%
Total	100%	100%	100%	100%	100%	100%	100%	100%

China Market

Android vs iOS - China Smartphone OS Share Q1 2024

China Share	Q2 2022	Q3 2022	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024
Android	80%	77%	68%	72%	72%	73%	64%	68%
iOS	15%	15%	24%	20%	17%	14%	20%	16%
Harmony	5%	8%	8%	8%	11%	13%	16%	17%
Total	100%	100%	100%	100%	100%	100%	100%	100%

India Market

Android vs iOS - India Smartphone OS Share Q1 2024

India Share	Q2 2022	Q3 2022	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024
Android	97%	97%	94%	94%	95%	94%	90%	94%
iOS	3%	3%	6%	6%	5%	6%	10%	6%
Total	100%	100%	100%	100%	100%	100%	100%	100%

*Ranking is according to the latest quarter.

This page presents quarterly insights into the worldwide smartphone OS scenario, featuring country-specific breakdowns for Android, iOS, and HarmonyOS, specifically focusing on the US, China, and India.

This data is a part of a series of reports which provide an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

The global smartphone market share numbers are from:

Handset Sales by Model Jan 2023 – Mar 2024

Excel File | Published Date: May 2024

This report tracks quarterly global handset model sales data by OEM with the key specifications. This report gives an insightful view of the changing trends in smartphone components and driving factors in the various price segments. It covers 99% of the global handset market with specification analysis.

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