Global Smartwatch Shipments Market Share

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Global Smartwatch Shipments Market Share: Quarterly

Feb 24, 2025

Global Smartwatch Shipments Market Share (Q3 2023 – Q4 2024)
Brands	Q3 2023	Q4 2023	Q1 2024	Q2 2024	Q3 2024	Q4 2024
Apple	22%	31%	21%	19%	21%	28%
Others	78%	69%	79%	81%	79%	72%

Market Highlights:

Global smartwatch shipments declined 9% YoY in Q4 2024. Apple led the market with a 28% share, followed by Huawei (14%) and Xiaomi (10%).
Among the top 10 brands of Q4 2024, Xiaomi and Huawei registered the fastest YoY growth. Apple experienced an 18% YoY decline, primarily due to reduced consumer demand driven by the perception that the new releases offered fewer significant advancements compared to their predecessors.
At 28%, China had the highest share of global smartwatch shipments in Q4 2024, overtaking India. China also witnessed the highest shipment growth of 29% YoY, driven by Huawei, BBK (Imoo) and Xiaomi.
In North America, HLOS smartwatches had the highest contribution with an 88% share, driven by Apple, Samsung and Garmin.

*Data on this page is updated every quarter. Rankings are according to the latest quarter.

This data represents the global smartwatch market share by quarter (from 2023-2024) by top brands.

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

Global Smartwatch Market Analysis and Insights, Q3 2024

PDF File | Published Date: November 2024

This report analyses the shipments of smartwatches splitting them by device types, price bands, regions and OEMs. It also includes model and specs level analysis with OS, chipset and display split. This is a robust quarterly report with fact-based deep analysis that covers multiple dimensions and will help players across the smartwatch value chain to holistically analyze the current state of the global smartwatch market and plan ahead of competition.

Author

Team Counterpoint

Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.